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How we picture ourselves.
Three guys. A helicopter. Walking away from something important without looking back at it.
This is actually David over 100 years ago.
How it actually went.
Three guys. A parking lot. Roughly four minutes before David rode into the only root on the trail at walking speed and went over the bars like he'd planned it.
He's fine. We're saying that first because the rest of this is going to sound like we don't care.
Here's what nobody tells you about riding with your brothers: they are not there to help you. They are there to watch. When you go down, there is no "are you okay." There is a sharp breath, a pause, and then laughter that does not stop for the rest of the ride, the drive home, or Thanksgiving.
David landed on his back with both feet still clipped in. Nate stopped so fast he nearly went down too, which would have been the best possible outcome. The third one of us was already reaching for his phone.
We rode another hour after that. Nobody brought it up. Everybody brought it up.
That's the good pain we keep talking about. Not the crash. The hour after, when you're back on the bike, slightly bleeding, and your brother can't look at you without losing it.
What we've been building.
Short version, because it's the only version we're allowed to give.
The materials we'd settled on had a problem. So we redesigned. Again. And in the middle of fixing it, we found something we weren't looking for. The new pack is better than the one we were about to make. Not "we moved a strap" better.
That's all we can say. Legal has read this paragraph and would like it shorter.
If you want to see it before anyone else:
We did it again.
Last month we said we were Instagram famous. This month we've gone further. We now identify as Academy Award-winning actors. We have not won any Academy Awards. That's not how identifying works. Watch the reel and send it to the brother it reminds you of.
It's hoodie season.
Unless you live in Southern California, in which case it's "slightly cooler t-shirt season" and you can skip ahead. We're not mad. We're jealous.
For the rest of you: the Fat Koi hoodie is 25% off through December 21. That's the shortest day of the year. We picked it to honor our vertically challenged friends. You know who you are. You can't reach the top shelf, but you can reach this button.
No code to type. Click it, the discount shows up at checkout, and you get to feel like you did something clever.
Heavyweight, cream, small red FAT KOI on the chest. Ten reviews, all five stars, none of them ours. True to size for a clean fit, size up if you plan to spend a Sunday in it.
Every hoodie that leaves the house goes into the next prototype. The one legal won't let us talk about.
And the beanies.
Last month: 397. This month: 387.
Someone bought six. We don't know what you're planning. We're not going to ask.
Still $30, still navy or storm grey. Goes with the hoodie. We checked.
— David + Nate
P.S. If the hoodie discount somehow doesn't apply, the code is HOODIEWOOGIE. Yes, really. David named it. Same guy who crashed.
P.P.S. If you've ever gone over the bars in front of your brother, reply and tell us how long he laughed. We're collecting data.
P.P.P.S. If you admire our youthful looks, below is what we use.
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